Sebastian Ewak
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Sebastian Ewak

AR Technologies for Shopping Malls and Supermarkets

Many skeptics still believe that AR systems are mostly suitable for presentations and visual design. However, this industry is constantly improving and fully proves its suitability for everyday serious business tasks, as the organization of rental processes and virtual administration of very real areas.

For example, Vera has artificial intelligence and augmented reality technologies that can be integrated into large-scale physical retail spaces – up to 1000 sq. m.

This software was introduced in 2019 at one of the largest shopping and entertainment centers in the world to solve the expansion issues. With over 6,000 stores and 1,500 monthly tenant service requests, the administration appreciated all the benefits of using AR.

According to the shopping center public relations representative, the use of immersive technologies helps retailers to attract customers to their stores. Vera, for example, offers navigation and visualization via the augmented reality. And at physical stores, the enterprises can use it to integrate multiple visualization data sources to create personalized purchases for consumers.

According to the administration, wholesale stores retailers can provide customers with information to find the necessary items. Vera can help to stimulate certain behaviors or control traffic while reducing the need for physical contact after the pandemic.

VERA FEATURES

Artificial intelligence and augmented reality allow Vera to connect any device, agent, and physical environment. At the same time, devices become more context-sensitive. Applications and agents can understand the environment and navigate in it. Moreover, they can apply logic and get actionable ideas from the environment, which will help the consumer.

Vera comes with the SaaS business model. This means that retailers can try this solution before the integration. It does not require additional equipment and can work with any iOS- and Android-based devices.

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